Blog about Logging Equipment and Forestry Canada

John Deere introduces its Precision Forestry Technology Initiative

In response to customer needs, John Deere announces its Precision Forestry initiative, a focused approach to work-site technology solutions. With Precision Forestry, John Deere is reorganizing its technology portfolio and redoubling its efforts to provide solutions designed to improve efficiency and productivity in the forestry industry. The move to Precision Forestry aligns with the brand’s overarching strategic direction to create smart, connected machines and applications that help deliver more value to customers.

“The industry used to focus on developing larger, faster and more powerful machines to increase productivity, but larger machines sometimes create more problems, especially on jobsites with constraints,” said Matthew Flood, John Deere product marketing manager. “Technology has fundamentally changed the game in the forestry industry, allowing us to improve operator efficiency and productivity without changing the size of the machine. Through the Precision Forestry initiative, we are organizing our portfolio to create the foundation for the future of forestry machines and technology for construction sites.”

Precision Forestry is a more descriptive term for what customers can expect from John Deere’s technology suite, including real-time map-based production planning and tracking capabilities, as well as new and evolving operator assistance capabilities. This new alignment lays the groundwork for future technology solutions as John Deere builds these core areas to help customers work faster and more efficiently on the jobsite. For customers, the new Precision Forestry focus area will simplify John Deere’s technology portfolio by making it easier to select and implement customized solutions based on their unique jobsite needs.

“In terms of technology, we believe loggers need to work smarter, not harder. The logging industry is built on hard work – it’s part of the industry’s DNA. We want to complement that work ethic with machine intelligence and system-level integration, giving loggers the tools they need to improve efficiency and productivity in the forest,” Flood said.